About

We are a collective of artists, producers, and marketers who believe that an

always-on world demands a radically different approach to marketing.

We hold that the way to an audience’s heart is through short-form creative content.

We create new ways to initiate conversations, engage with prospects, and strive to change the way people view media.

Through high design and intellectually stimulating ideas, we turn brands into producers and publishers.

When a brand’s message is crafted in beauty and insight, then delivered with precision, a dedicated following is

created - you become a lifestyle

Let’s disrupt the status quo. Let’s stimulate audiences by delivering

personalized and visually stunning experiences.

At Post Digital we are focused on the humans behind the digital world.

Strategy

Advertising is art, or it should be….

The role of art for centuries has been to communicate very specific messages to the public. During the renaissance, art often conveyed religion. In the late 1930’s and 40’s, art was repurposed and commissioned as propaganda for a political agenda. In the postmodern era, art was very much a breakdown of the classic ideologies. Pop culture was re-interpreted on a high level as pop art. Low art was elevated to high art. The art of our time is in many different forms. Images carry the DNA of the aesthetic. Art is culture. Ads reflect culture. Ads are art.

How do people interface with art and culture in the world around them? What is art and what ways do we interact with it? Can art be culture? We believe this is a question of aesthetics. The painter Ad Reinhardt said “Life is everything that is not art or art is everything that is not life”. We think this has changed in our current culture and art public. Which begs the question – what is of art, how do we define it, and how does art speak to specific groups or communities?

Throughout the centuries we have tried to define art. Socrates defined art as imitation in Plato’s Republic. Tolstoy rejects that beauty conveys art. He proposes that art is anything that communicates emotion. Hegel said art is a thing of the past. A crushed coffee cup on the sidewalk might be garbage but placed on a pedestal in a white walled gallery it is then construed as sculpture. Everything can be art. We believe advertising art; let’s make it good. The definitions and theories of art have changed as art has evolved. So, too, has the way we consume it.

The way that we view art has significantly changed and with the advent of the internet, metaverse and internet-of-things, it continues to. In past our conversation with a work of art has been 1:1. In our current information age everything is overtly accessible. Our conversation with art is now 1: infinity. Everything is accessible. Images ad infinitum. How can we stand out? Great aesthetics define the image, the brands, the producers. Our culture is perceived as an onslaught of words and imagery everyday. If you are making something that has artistic value, you are elevating the culture and raising the bar - We can help.

Culture is the showcase. Content is the artwork. One can derive an aesthetic experience from culture. Can the intellectual and/or aesthetic feeling that one receives from a product, piece of visual content, or an experience be an artistic one? High concept, high art, and high education are available to the masses and can take the shape of a campaign. This is what we do at POST-DIGITAL. When we achieve this we are not only really connecting with the human, we are doing a service to the future.

- Bobby Waltzer, Co-Founder and Artist